Scoot: Escape Class

Producer

This playful campaign for Scoot introduced "Escape Class"—a last-minute fare tier designed for spontaneous travelers. We leaned into the brand’s cheeky tone, crafting a fast-paced, rhythm-driven spot that encouraged viewers to act on their wanderlust. The ad was built around a beatboxing soundtrack, with whimsical visuals that mirrored the impulsive energy of dropping everything and flying off. Executed on a tight timeline and lean budget, the piece captured Scoot’s irreverent spirit while delivering a clear, memorable message.